This time, our client needs to develop a product that would allow us to visualize and manage work teams, and thus improve decision-making by leaders.
The client had previous experience in the field, but required a Product Discovery to identify the information architecture that was needed and design a platform with an interface that would generate a good experience for the end user.
In this mission, we have the talent of our UX professionals and Agiles Coaches, who advised the client throughout the process to apply best practices, maintaining effective communication throughout the project.
Thanks to our experience and valuable prior customer knowledge, we were able to carry out a process of co-creation both in interface design and in product conceptualization, based on the client's initial idea. We worked with agile processes that combined the best of the Agile methodology with Lean UX to generate value quickly and be able to validate each new feature as soon as possible; in addition, we designed each flow and interface with platforms that allowed the entire team to collaborate efficiently along this path.
When you have clearly identified pain or needs but don't know how to start, Product Discovery is vital for prioritizing and making decisions on what the new solution will include. Our team has professionals who advise you on every step of this discovery process.
With the client, we work with a prioritization matrix to establish objectives and then validate progress; although the design process was complex because it sought a balance between functionality, look & feel and usability, a good synergy was achieved between the Agile methodology and the Design Thinking and Lean UX processes, in the early and final stages of the project.
Additionally, it was possible to make a demo that would show all the features available in the product.
Once the Product Discovery process was completed, the project was implemented with a Spanish-speaking segment and an English-speaking segment, as the client received high fidelity interaction prototypes with an attractive look & feel for their final interface.
Thanks to the demo delivered, the customer was able to participate with the Codify product in the Human Capital Tech Summit 2021, an annual event that brings together the most innovative startups in technology applied to the management of Human Capital and which was held in Madrid, Spain.
And as a sign of success, Codify was selected among 115 companies worldwide as the only Latin American Startup that would compete in Category #PeopleAnalytics. A milestone that undoubtedly fills us with pride and energy to continue supporting our customers to achieve their goals.
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